our platform represents Black-owned luxury lifestyle brands

Untapped Creatives (U|C) was founded by Funmi Scott in 2020 and represents underrepresented and Black-owned luxury lifestyle brands, from fashion houses and beauty, to kids and home - displaying a wealth of creativity. We foster relationships with Black brand owners, securing long-term sales channels where they can thrive, and successfully partner with premium retailers and corporates; with our inaugural partnership with Selfridges from April 2021, and Soho House in May 2024.

Our tightly curated online marketplace of Black owned independent premium and luxury brands is a space for the culturally curious luxury consumer to discover and invest in an array of beautiful and sustainable pieces and products, made with the highest level of craftsmanship.

 ​U|C us here. U|C us now.