Handcrafted diverse dolls for girls and boys. Founded by Femi, inspired by her daughter Fela. Like many mums, Femi wanted to get a doll that reflected Fela and unfortunately there was a lack of variety in the market, so Femi made one!

“I think it is so important for children to see themselves in the toys they play with, books they read, and shows they watch on television. I wanted Fela (my daughter) to get the message that a little black girl like herself is beautiful the way she is.” Femi

Now available at Selfridges.